We start with simply the idea of community.
To begin to explain Mallard philosophy, we start with simply the idea of community. This is such an encompassing word and it has so many meanings. We begin with our personal community and move to the larger aspect, because that is how we see things.
The Mallard community is our staff and we are a close knit bunch. We work together, have fun together, and most importantly are here for each other. We all have a voice. Because of this freedom we are able to express ourselves and have fun and this spreads from behind our counter to the customer, which is the next level of community.
Our community of customers spans all ages and types. We are ice cream servers, and we are people. We have a relationship with each of our customers. Our customers are our friends, even if it’s their first time at Mallard. We have respect for one another and that is what makes us a community.
But we don’t live at Mallard Ice Cream so we move to the larger aspect of our town, Bellingham. What we do affects others, and we understand the power of positive relationships. This is why Mallard generously gives back to our community not only in donations, but in ideas, alternative models of business, and by aiming to create positive change.